To continue research on Advertising and Childhood Obesity I came across a July 15, 2011 Los Angeles Times article by Andrew Seidman. The article addresses the problem of childhood obesity in correlation to advertising and the in progress solution proposed by the food and beverage industry and the government. The government has placed nutrition criteria and guidelines for advertising towards children. The guidelines targets a number of food types and the limits on the amount of calories, sugar, sodium and saturated fat allowed in the foods advertised to children. "Some of the nations largest food and beverage companies proposed new self-imposed regulations to drastically restrict the kinds of products they use to advertise and market towards children." The U.S companies involved in this proposal include Kraft, Kellogg and Nestle, Coca-Cola and PepsiCo.
I agree with this proposal and applaud the government and food and beverage industry for taking responsibly for their roles in childhood obesity. I commend the two for working together and setting a standard for healthy eating and living in the United States. I hope all companies in the food and beverage industry will follow the leaders in the industry.
During my research I came across this video on Youtube, a student conducted a media project on Food Advertisement and Childhood Obesity. I think whomever the person is did a good job. The video points out the correlations of advertising and childhood obesity in a creative way.
What are the specifics regulations/limits set by the government and set by the companies on sugars, starches, calories in foods targeted for kids? What are the details...?
They have to meet nutritional standards. I do know of one-third of all food and beverages recipes marketed toward children will change or they will not be able to advertise those products. The due date for all changes is set for Dec. 21 2013.
What are the specifics regulations/limits set by the government and set by the companies on sugars, starches, calories in foods targeted for kids? What are the details...?
ReplyDeleteThey have to meet nutritional standards. I do know of one-third of all food and beverages recipes marketed toward children will change or they will not be able to advertise those products. The due date for all changes is set for Dec. 21 2013.
ReplyDelete